Over at the Official Google Webmaster Central Blog there is a new post that talks about Meta tags. It discusses what we should be using and what does us no good in SEO / Findability.> Answering more popular picks: meta tags and web search
Meta data is one of the things that have a level of voodoo involved with it. There was a time in the web when loading up the meta information was a sure fire way to get your site ranked higher, and to get it included on as many search results as possible.
With this in mind it was ripe for abuse. Google saw that and let us know a while ago that they where putting less weight to meta data on a web page.
This post on the Official Google Webmaster Central Blog lets us in on which meta data Google looks at and puts weight in when they crawl the page.
If you are using a template for your Wordpress blog that you did not create yourself, there is more than a likely chance that there is just the default meta data in the header. This does not mean that you cannot dive into the header.php file (located under Dashboard > Presentaion > Theme Editor) and add the data in that you think works best for your blog.
But please do not delete anything you do not understand. This can really mess up how your blog looks or even if it will work at all. If you feel like you want to do this but are scared, please contact someone that works with SEO / Findability and Wordpress (some one like me!).
One more thing. Whether you add the information in yourself or get someone else to do it, please remember to make the data relevant to your blog. If you do not, there is a good chance that in the long run you will get penalized for trying to cheat the system
Do you have the meta data in your blog? If not do you think you will add it yourself or get someone to help? Drop a comment and let me know.
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